Sustainable Profitability, Efficiency on costs, Control of risk In A Lively environment.

Persistently Looking At Customer Experience.

Our Mission is to keep a constant focus on improving the customer outcome created by our business.

We believe that, in doing so, we will be able to deliver our Vision of a sustainably profitable business whilst carefully controlling both our risk appetite and cost base. We do this in a lively environment, accepting that the needs of all our stakeholders (customers, dealer and manufacturer partners, staff, shareholder and regulators) will continue to change over time.

Everything rests on our Values, making sure that our approach is always Simple, Personal and Fair.

Our resultant Behaviour will be that we seek to Bring Passion, Talk Straight, Speak-up, Give Support, Show Respect, Truly Listen, Actively Collaborate, Keep Promises and Embrace Change.